The Newburyport Public Library is hosting two upcoming virtual events!
July 6, 2023Press Release
Newburyport
July 6, 2023
The Newburyport Public Library is hosting two upcoming virtual events! Check out
all of the events we are hosting on our website.
Tuesday, July 11th at 7 pm: “And Now a Word From Our Sponsor” A Look Back at
the Early Days of TV Advertising (VIRTUAL).
When television began in the late 1940s,
advertising was already a vital part of the picture. TV’s first big hit, Milton Berle, appeared
on The Texaco Star Theater; Frank Sinatra hosted Bulova Watch Time. Throughout the
1950s, advertisers were fully in charge, controlling the content of a large part of prime
time, and selling their products through live demonstrations, celebrity testimonials,
inventive animation, and ads that integrated directly into the program. With the shift away
from full sponsorship to 30-second “participating” spots in the 1960s, a new era of
creativity emerged, as advertisers embraced new techniques and approaches in order to
reach new generations of consumers.
This talk will look at how advertising changed during television’s first two decades and the
important role it played in convincing viewers that the key to happiness lay in quite literally
buying their way into the American dream. This event is intended for adults.
Registration required.
Thursday, July 13th at 12 pm: Landing On The Moon with NASA Solar System
Ambassador David Ball (VIRTUAL).
Solar System Ambassador David S. Ball, a volunteer
educator with NASA’s Jet Propulsion Laboratory, discusses the history and plans for
landing on the Moon. From the first crash landing in 1959; the first manned landing a
decade later; and the upcoming plans by SpaceX, Blue Origin, and others to execute
routine soft landings on the surface of the Moon, we will explore the surprisingly difficult
feat of “landing a man on the Moon and returning him safely to the Earth.” This event is
intended for adults. Registration required.
Register on our website or by calling 978-465-4428. If you sign up and cannot make
it, please call the library at 978-465-4428 to cancel.
